New Warriors logo features unpopular font
June 17th, 2010
The Warriors unveiled their new logo today and the reaction was mostly positive. UniWatch’s Paul Lukas called the team’s nod to its past a swell logo, while Ball Don’t Lie’s Trey Kerby says the new look, which features the yet-to-be-completed Eastern Span of the Bay Bridge, jumps into the top 5 of all NBA logos.
So yeah, high praise all around, even if there were some questions about the ‘SF’ secondary logo. Just don’t get the critics started on the typeface. Woooooo boy.
Says Lukas:
Copperplate Gothic is sooooo early 1990s, guys.
Says Golden State of Mind:
I like the new logo, but someone please fix the font! My word, they really messed that one up.
Says @Bloomizzle:
It looks like someone’s project from Typography 101. Copperplate Gothic? Bleeeech.
Poor Frederic W. Goudy. Everyone hates your font, or at least the idea of putting it on an NBA uniform. According to MyFonts.com, Copperplate Gothic is “often seen in advertisements, but it has also made a place for itself in private and business correspondence and corporate design.” Maybe Berkeley Old Style, one of Goudy’s favorite fonts, would’ve been a better choice. Then again, it’s the Warriors. Be thankful there’s at least something to like about the redesign.




Stephen Curry 
